The very nature of what it means to be a media company has radically changed, more so than in any other industry sector affected by the Internet.
Too many media companies couldn’t adapt quickly enough to the shifts in essentials and economics of the business, and have shuttered their doors. A central challenge for the entire media industry: how do you compete?
The answer: Through expert productization of your audience, and increased efficiency in the operations of your business. Your company’s future depends on your ability to move quickly, glean insights that drive revenue, and design content packages that are strategic to advertisers.
For that you need advanced analytics for media companies.