Elasticiti Inc

Advanced Analytics for Media and Entertainment Companies

The very nature of what it means to be a media company has radically changed, more so than in any other industry sector affected by the Internet.

Too many media companies couldn’t adapt quickly enough to the shifts in essentials and economics of the business, and have shuttered their doors. A central challenge for the entire media industry: how do you compete?

The answer: Through expert productization of your audience, and increased efficiency in the operations of your business. Your company’s future depends on your ability to move quickly, glean insights that drive revenue, and design content packages that are strategic to advertisers.

For that you need advanced analytics for media companies.

What We Do

Problem solving and opportunity development through data engineering, data science & data visualization

-- exclusively for media companies

Data Engineering

We translate your raw data into normalized and easy to analyze information that can answer your business questions.

We pull all relevant data, store the extracts, load it into your data warehouse, and create a standard nomenclature if needed.

Data Analysis

Through our expertise and partnerships we deploy a variety of tools -- R, Python, Teradata, Snowflake, Looker – to analyze data, forecast revenue and inventory, plot and visualize trends, and develop what-if scenarios.

Data Activation

We ensure that everyone in your company has access to the insights they need, by developing persona-based interactive dashboards and rich data visualizations in Tableau, Microstrategy, Looker and others.

Skills Transfer

We enhance the skills your team needs to take over your analytics - then we get out of the way. Think of us as an “on-demand” data experts team.

Solution Overview

Advanced Analytics for Media On Demand

Audience & Measurement

- Content Analysis

- Content Distribution Analysis

- Audience Profiling

- Lifetime Value of User Acquisition

- Audience Overlap Insight

Monetization

- Full-Stack Monetization Analytics

- Revenue Forecasting & Analysis

- Inventory Forecasting & Analysis

- Advanced Diagnostics of Ad-Tech Stack

- Pricing and Packaging Analytics

- Manage Direct Sold Campaigns for Live TV

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Testimonials

“My team needed to deliver a complex analytic project in a compressed timeframe. This required collecting and cleaning a lot of messy data from many sources and visualizing it in a dashboard that spoke to both senior leadership and frontline users. We loved partnering with Elasticiti because they really get the media industry and have the technical and creative skills that made this project a success.”

— Brittany Wallace, VP - Digital Data Products at NBCUniversal Media

“Our CRO needed a more accurate way to forecast revenue. Our business model is fairly unique and requires accounting from a number of factors and variable sources. Elasticiti created a comprehensive data solution and dashboard that lets us get timely and accurate insights, predict revenue confidently, and even spot early warnings that need addressing.”

— Phong Bui, Director Sales Analytics at Bankrate