To Know Your Audience is to Secure Your Future
The core value of every media company is its audience. The more you know about them, the better you plan your growth strategy. Who are they? How do they engage with your content? What emerging patterns can you exploit to to gain and sustain consumption? And how do you feed these insights back into the business?
Here are a just a few of questions and challenges we’ve helped media companies resolve:
Audience & Measurement
User content preference profiling and consumption patterns.
Content Distribution Analysis
Analyze how content performs on partner sites, and optimize distribution strategy as appropriate.
Pull all data from relevant sources, load into data warehouse and normalize as required. Establish role-specific mechanisms for performing analytics, allowing all teams to understand user demographics, behavioral attributes and how they vary from partner to partner.
Lifetime Value of User Acquisition
Gain a highly accurate understanding of what the user acquisition cost means to your company. Empowering your marketing team to make the best decisions, and improve your margins.
Audience Overlap Insight
Understand common audiences amongst shows, and how to drive viewership.