Over the last five years media has changed our lives in significant ways. ‘Cord cutters’ have become part of mainstream society, and Netflix and Amazon have won Emmys left and right. At this point there is so much good media content available at our fingertips it can be overwhelming.
Ben Reid is CEO of Elasticiti – a data analytics consulting and advisory company focused on online media. Now, I was excited to speak with Ben specifically because he has a unique perspective on online media and how media in general is dealing with the data analytics era. It helps that he has been in the industry for well over a decade.
I want to quickly thank Ben for taking the time to chat with me. Data analytics and big data are changing almost every domain. They’ve transformed agriculture, manufacturing, and more. Media is no different.
Over the last 4 years the media and ad-tech industry have undergone a massive change, but for most publishers Big Data is a relatively new concept. Apart from the top 15-20 industry leaders, until recently most publishers did not have.....