Our team of experienced Business Analysts work with you to clarify your business objectives, identify the supporting data, define KPIs, and design the presentation layer. This is our most popular offering for a good reason. Everyone has an idea of what business question they want to address. What they often lack is the time to fully develop the design and work through the underlying data issues. Here are few ways we will support your business:
audience & measurement
Content Distribution Dashboard
We help you understand and model user behaviors so that you can tailor your contents and grow your audience.
For publishers that need to manage vast amounts of data across partner portals, we can help you understand the risks and opportunities of your partnerships.
Our period-over-period analysis provides rich insights into your revenue landscape and helps you forecast and take remedial action as needed. Integrate the effects of ad fraud, viewability, and header bidding may be having on sections and campaigns.
Inventory Capacity Forecasting
We work with you to find the best model for your audience, your content and the way you sell. Maximize yield from your inventory using customized traffic forecasts along n dimensions, up to a year from now.
We design rate cards for upfront buying, direct sales, and auction-based programmatic buying. This way you can manage discounting rules, packaging implications and demand seasonality.