A high-performing team that meshes well with your team. We turbo-charge our clients' productivity and competitiveness through careful talent selection and strong project management. 

Benjamin Reid, CEO and Principal

Benjamin Reid, CEO and Principal

From working at Uproar, About.com to Operative, Ben has always looked for clarity and efficiency. He created the Online Ad Reporting (OAR) XML data exchange standard which was later adopted by the IAB as the basis for its e-Business initiative. He is also the Founder and Host of the NY Yield Meetup and NY Tableau Meetup. Ben holds a BA from Boston University.

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Bill Kelchner, VP Sales

Bill Kelchner is an Digital Media and Entertainment Executive with more than 15+ years experience in the industry. He was a former publisher and director in the gaming and entertainment space, and has also sold and led big projects into the retail category.

His sales and P&L experience, and contacts within the industry makes him a natural fit to head up the sales efforts.

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Jason Baird, Business Development

Jason began his career pioneering digital video advertising as MTV Networks’ first Digital Ad Ops Director.  He was promoted to Vice President for MTV Networks International .

Jason has led Strategy & Ops for several premium content media companies scaling solutions, data capabilities and behavioral targeting. Jason lead ad product, revenue ops, branded content & syndication ops for Condé Nast.

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Aziz Altowayan, Data Engineer

Before joining the team at Elasticiti, Aziz worked as a System Engineer for NEC. Aziz currently focuses on Python development in Machine Learning and data pipelines.

Aziz has a PhD in Computer Science from Pace University. He also has an MA in CS at California State University-Fullerton and a BS in CS at Qassim University.

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Kanchan Garehgrat-Basra, Analytics Consultant

A veteran of About.com, Purch, and Dstillery, Kanchan brings a wealth of experience working with internal teams as well as the buy side. Extremely knowledgeable about AdServing, DoubleClick, AdNEtworks makes her a great project manager.

She has a BBA in Marketing, Advertising, Finance & Psychology degree from PACE University - Lubin School of Business. 

Arijit Gupta - Omniture Quality Analyst

Arijit Gupta, Analytics Consultant


Before joining Elasticiti, Arijit traveled around the world to fulfill various projects including the Ford Smart Mobility, and a socio-economic project in South Africa. Arijit possesses solid Tableau, SAS and SQL skills. During his career in the media industry, he has learned digital video, linear data, and the importance of  developing actionable insights.

Arijit has an MBA in Marketing and Business Analytics from The George Washington School of Business.

Mohsin Sardar

Mohsin Sardar, Analytics Consultant

Before joining Elasticiti, Mohsin managed various Healthcare projects including Reform Incentive Payment, Patient Assignment Algorithms and Enterprise Dataware house for Clinical Data Analytics. Mohsin possesses strong SDLC knowledge in the Agile environment with strong skills in various Business Intelligence specializing in Business Intelligence technologies including Microsoft SSIS, SSRS, Power BI, Tableau and SAP BI. 

Mohsin has an MBA in Business Intelligence, BS in Computer Science from Capella University and also holds certifications in PMP, ITIL foundations, Agile Scrum Master and Six Sigma. 

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Kim Ong, Sr. Analytics Consultant

Previously employed by the Federal Reserve of NY, Ernst & Young, and Coca Cola, Kim has developed a great dexterity in handling all sorts of data, making her a true data analytics expert and valuable team member.

Kim holds a BS in Mathematics and Computer Science from University of Toronto.

Nora Jijane, Marketing Associate

Nora is Elasticiti's marketing weapon, she leads the company's day-to-day digital marketing initiative. Passionate about social sciences, Nora understands the power of analytics, and is at home translating data into actionable marketing decisions. She also organizes the NY Yield Meetup and NY Tableau Meetup

Nora graduated with a BS in Economics & Management at the University of Strasbourg, and an MA in Economics at the University of Missouri - St. Louis.


-  Our Team Brings a Wealth of Experience From Some of the World's Best Media and Entertainment Companies-